We Help People Create Income for Life

What if there was a way you could invest $1 and make $0.12 from that one dolla dolla bill every year for life?

In 20 years that $1 would be worth $9.65. Not so sexy? (BTW, that's an 865% return. But I feel you.)

OK, let's try again. What if you started with $20,000 and it magically turned into $192,925.86?

And what if that happened passively without you having to do a single thing to earn it?

And what if that income kept coming automatically year after year without you having to buy and sell and buy and sell a bazillion times to get there like some common, chart-addicted Wall Street dweeb?

And what if that income kept coming whether the market went up or down?

Now I don't even have to ask because I KNOW that's sexy.  And I know you know it, too. 

What is Going On Here?

Hey, I'm Susan Lassiter-Lyons. 


I'm the founder, publisher, editor, and boss lady in charge of the Income Investors. I've been an investor since 1990 and have slowly perfected a strategy built to do one thing: produce multiple streams of income for life.


Back in the day, before I wised up, I plopped all my savings into a 401(k). Later realized that was a dumb thing to do - even with a company match - because the stuff I could invest in was limited to mutual funds.


Mutual funds are the devil. And 401(k)'s are just a high-fee, forced savings accounts that gives your employer a nice tax break.

When I left the corporate cage and started my own gig, I rolled that 401(k) over, Red Rover, into an account I could manage myself and realized I had a big problem...


I had a LOT of catching up to do to avoid living on something other than cat food when I'm 80.


So, I created a strategy to catch me up fast relying on the massive growth power of income + compounding.


Here's the deal with investing.


In order to make money off of investments, you usually follow the old strategy of 'buy low, sell high.'


But all that buying and selling is time-consuming. You have to study and read and #DoAllTheThings. 


Dude. I'm busy.


So, I asked myself a simple question... I said, "Self, what if there's a way to invest so that I can just hold the damn thing forever and income flowed in and grew until the day I die without having to buy and sell like a crazy person?"


And then it hit me... duh, Susan. This is what Buffett does. You know, Warren, the Oracle of Omaha?


That old guy who eats McDonald's and drinks Coke and is arguably the most profitable investor in history.


I've studied him for years and he does exactly that - invests in something, holds it forever, and collects income that he re-invests right back in it and, over time, it grows by a bazillion* percent. *yes, that is the actual percentage of growth.


Only he does it with just one (ok, two but one's really advanced) type of investment ...


Dividend stocks. #Yawn


Since he's 110, I suspected there were a lot more ways I could invest in income for life to get the same result... without boring myself into a stupor.


Turns out I was right. There are 12 ways to invest - including dividend stocks. So, I went to work perfecting what I call the I12 Money Machine


The easiest way to explain it is with cows.


Yep, cows of the moo variety.

cash cows


Let's pretend there are two guys who own cows.


One guy, is a rancher.


He goes to the stinky stock show every year and buys cows and steer to take home, plump up, and slaughter to sell some steaks to Ruths Chris for cash. And every year he starts all over again at zero with new cash cows. Because he kills 'em. #Boo


The other guy is a dairy farmer.


He goes to the stinky stock show once and buys cows to take home, plump up, and milk to sell some fresh lactose to Ben & Jerry for cash. He doesn't have to start all over every year with new cash cows. Because he milks 'em. #Yay


So, really all we're doing is milking our cash cows instead of killing 'em.


And currently, our stable of cash cows produces $47,905 in annual income - a mind-boggling income stream... that will just grow year after year after year... FOR LIFE.


And now I teach this system to (cool) people who want (need) to pump up the jam on their money-growing.

Here's How it Works

First we help you find your financial "gap." That's the big void between where you are now financially and where you want to be. 

Then we help you close that gap with carefully curated investment ideas that all do one thing - produce real cash income.

Finally we help you manage your growing portfolio (and your money mindset) with weekly training and coaching.

We're not managing your money - you are. So, we work best with cool people who want to manage their own money machines.

I Know What You're Thinking

This is totally legal, legit, and not any kind of Madoff Ponzi scheme. It's just a new twist on an investment strategy that's been around since 1602. So, it's been a minute.


We invest in publicly-traded companies that you've heard of and some that you haven't. We also invest in private stuff that practically no one has heard of thanks to something cool that happened in 2016. #ThanksObama

We invest the same way Buffett does - our way just makes it easier, more fun, and just as lucrative.

Here's a Video That 'Splains It All

Click that orange button to get some free stuff including an explainer video that walks you through the I12 Money Machine building process, our 'Fill In The Gap' worksheet, and a FREE income investment idea to get you started.
(Hey, the first one's free. That's how we get you hooked!)
Go on... get clicking...

Here's Some Smart 'Income Investors'

Wondering if what we do works? Here's some feedback from real, live clients who aren't even related to me.

Susan offers hands down the most amazing value for money making information on the market. But the valuable information that she provides won't just manifest into your personal investing success - you have to commit to action. If you can't honestly say to yourself that you are ready to be scared as hell about doing something totally new, then do yourself a favor and don't join. Keep up the great work, Susan!

Christian Phillips

Academy Member

I found that just implementing your recommendations helped me find answers to questions that were preventing me from starting. I know that's circular logic, but it's true. Taking baby steps (entering one position, then another, then another) helped me gain confidence. Having you available every Thursday is priceless and takes so much fear out of getting started (and keeping going).

Marsha Hansen

Academy Member

Susan Lassiter-Lyons often catches something special about investing that her mortal followers don't. She's enlightened me on a number of things over the years.

Daniel Ng

Academy Member

Susan is so informative and helpful. She's trustworthy and tells it like it is, without sugar coating. It's refreshing to get investing info from someone you actually trust!

Jesse Erickson

Academy Member

Susan, you consistently over-deliver timely, targeted, concise, value-add content for investors of all classes and knowledge levels. As a long-term student I have observed the exceptional quality of your deliverables - ranging from blog posts, webinars, videos, and systems - all with the highest degree of professionalism and integrity always with the best interests of your students in mind. You have succeeded in raising the bar to a standard that is far out of reach of your competitors. Keep up the GREAT work - we need you!

Andrew Marshall

Academy Member

Thanks very much for all of your info/teaching and exhaustive research on behalf of all of us. I am very grateful to you. And so is my portfolio!

Mike Goodman

Academy Member

Wow. Your covered calls idea just added an extra $600 to my MONTHLY income. I can't believe this is legal.

Sharon Phipps

Academy Member

I'm 64 on Social Security trying to catch up. Spent too much money trying get into real estate investing. Should have put that money into these income investments instead.

Alan Calugay

Academy Member

Thank you for sharing your wealth of knowledge and guiding us to our financial freedom! With your brain and your help I am enjoying a better life. Just so you know, I feel so blessed to have you in my life.

Esther Meehan

Academy Member

As a new investor checking my email I want to say a big thank you to Susan LL for your genuine, no BS, take it or leave it, non sugar coated approach. With you I feel we’re all in this together to learn and make money. As I sit here looking at my umpteenth “final offer” and my 35th “last chance ever” (this year) to subscribe to the Motley Fool for thousands of dollars I am so grateful for you! There is so much info out there it’s hard to know where to start as a newbie. Your info is credible, accurate, to the point and backed by countless hours of your sweat equity and research. As the B.L.I.C. (boss lady in charge) of your company you have an authentic, credible brand you and your team can be proud of. I know it’s business but I don’t feel pressured or over marketed to. End of soap box. Thank God there are Susan LL’s in this world!

Andrew Persinger

Academy Member

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Don't Let Your Money Be Lazy

There are only two ways to make more money... work for it your own self or buy it. 

How do you do you buy money? 

You put your money to work instead of letting it sit around all day eating Cheetos and playing video games.

Get on the list and we'll show you how to put those orange-fingered lazoids to work.

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Who We Are

We teach people how to build money machines so that they can put their money to work earning money without having to kill the cash cow aka sell off the investment to generate income. We do that by providing investment coaching, tips, tutorials, and high-yield, low-risk investment ideas. All carefully researched, curated, and published with ♡ from sunny Southern California by Susan Lassiter-Lyons and the Lassiter Publishing team.

Who We Aren’t

There is no such thing as getting rich quick unless you win it or inherit it. To grow your money by investing, you must conduct diligent research and analysis. We are researchers and analysts. We are not registered financial advisors, brokers, or dealers. We’re independent investors and we rely on the “publisher exclusion” from the definition of investment adviser under Section 202(a)(11)(D) of the Investment Advisers Act of 1940 and corresponding state laws.

What We've Got For You

Join us and get our explainer video, free I12 Money Machine worksheet, and an idea to get you started.

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