Grow Your Money
Investment Coaching for People Who Want Results Not Hype

What If...

you had $134,000 to invest and it generated $16,244.31 in cash income for you every year?

What would you do differently if you had that extra side income of $1,353.69 every month to spend (or reinvest) on whatever you want?

I know it's an oddly specific example, but that's exactly what our investments are producing for us today here at the Income Investors.

The big question for you is...'what if you finally felt financially secure and knew for a fact you'll have all the income you need to live a great lifestyle as you age?'

It feels good awesome to be in that place.

So many folks never get to experience the feeling of true financial security.

But there is a path to get there - to create multiple streams of passive income putting your money to work - and it's right here on this page.

Look, investing is hard.

Especially if you're doing it the way the mainstream financial media and most financial 'professionals' teach you to invest.

There are so many mixed messages regarding finances and investing that it's impossible to know what to do.

And what makes it even worse is that this bad advice is being peddled by the very people who know better.

I’ve been there.

Over the years, I bought all the books, attended all the seminars, worked with financial advisors and then woke up one day to realize that the money in my IRA and 401K wasn’t growing.

Instead it was declining.

The Problem?

Financial porn.

Investopedia defines financial porn as...

 a slang term used to describe sensationalist reports of financial news and products causing irrational buying that can be detrimental to investors' financial health. Short-term focus by the media on a financial topic can create excitement that does little to help investors make smart, long-term financial decisions, and in many cases clouds investors' decision-making ability.

Crap like this…

And this…

Did you just try to click on that? It's ok if you did. You're not alone.

It's enticing clickbait, for sure.

But these guys aren’t investors.

They’re marketers.

Their strategies are designed to do one thing and one thing only... get as much money from you as quickly as they can.

And the worst part?

What they tell you to do with YOUR money...

Isn’t at all what they do with THEIR money.

Unfortunately, the folks who fall prey to this type of scam, are usually the ones who need solid financial advice the most.

They’re the 50-something entrepreneur who has spent years reinvesting all of their money back into a business only to realize they will probably have to work until they die because they have no other savings or income. 

They’re the recent divorcee who has to rebuild a life with (less) than half of what they had before.

They’re the victim of downsizing losing their job just a few years shy of retirement.

They’re you.

And they used to be me.

 Not anymore.

If you want to get rick quick, there are only two ways to do that: win it or inherit it.

And that’s not an option for 99.999999999% of us.

But if you want to steadily grow your savings and income to systematically produce real wealth over time, you have to do things differently.

You have to break the cycle of trying the next ‘hot’ strategy that promises to make you an overnight trillionaire.

You need to tune out the 24/7/365 barrage of financial noise.

From the conflicting advice from pundits and randos to the dude posing in front of a (rented) private jet with (rented) models.

And you need to create, implement, and manage a long-term plan to generate wealth.

I found the way.

While I was restructuring my investments back in 2008 after losing a bunch of money that year in real estate, I stumbled across a way of investing that seemed almost too good to be true.

It's based on a fundamental strategy that dates back to 1602 (not a typo) ...with a new spin to take advantage of opportunities that didn't exist back then.

The Solution

It’s simple, really.

And it’s based on two very powerful principles of wealth…

Multiple streams of income and compounding.

Warren Buffett is arguably one of the world’s greatest investors.

And as I have studied him over the years he’s shared a couple of very valuable pieces of advice.

Like this one on the importance of multiple streams of income...

Notice he said make investments to create a second source.

Not drive Uber or greet WalMart shoppers.

And this one on the magic of compounding...

Lots of smart folks get excited about compounding.

Albert Einstein said once that 'compound interest is the 8th wonder of the world He who understands it earns it. He who doesn't understand it pays it.'

(We understand it. Thank goodness.)

Then I stumbled on the Cashflow Quadrant from Robert Kiyosaki of Rich Dad fame.

I worked for years to move from the “employee quadrant” where I just get a paycheck in exchange for my time to the “investor quadrant” where my income comes in whether I work or not.

It’s passive income.

And setting up multiple passive streams of investment income is the best thing I’ve ever done for myself, my family, my peace of mind, and my financial future.

The system I put together is a way to create income streams that always grow so that you can eliminate your fear of not having enough income to fund your lifestyle.

What makes this strategy unique is that once invested, our money never stops working for us - it just continues to grow and compound over time.

And it's much less volatile than ordinary value or growth investing (although they have a place in our portfolio, too).

Plus, because we never have to sell shares to get income like those value and growth guys, we don't have to constantly go out and find new investments to put our money to work.

Ain't nobody got time for that.

And in retirement, we don't have to sell off chunks of our portfolio to live.

The portfolio stays intact while we just live on the income.

This gives us legacy wealth to pass on to our (very lucky and hopefully grateful) heirs.

And all of that means we get more time to enjoy the freedom that comes when our money's working hard so we don't have to.

I call it the I12 Income Acceleration System.

The system shows you how to invest specifically for income and is designed to do one thing - help you reach Personal Profit.

Personal Profit is a business concept applied to our personal finances.

In business, companies track their performance with a Profit & Loss Statement.

They add up all the revenue (income) for the year, subtract all their liabilities (expenses), and arrive at a figure that either shows a loss, breakeven, or profit.

It works the same way for your personal finances...

When your income is LESS THAN your expenses you have a Personal Loss.

When your income EQUALS your expenses, you have a Personal Breakeven.

When your income is GREATER THAN your expenses you have a Personal Profit.

Most people I meet are operating at a Personal Loss and have no clue what their Personal Breakeven is.

The goal, is Personal Profit.

Oh, and did I mention that income is 100% passive?

Meaning that it's not you working for that money. It's money that your money makes.

That's an important distinction.

Especially if you want to cut back on your hours at work or stop working altogether.

(Which is why this is perfect for all investors whether you're far from, near, or already in retirement.)

How the I12 Income Acceleration System Works

First we find your financial "gap." That's the big void between where you are now financially (Personal Loss) and where you want to be (Personal Profit). 

Then we help you turn that loss into profit with research on carefully curated investments that all do one thing - produce real cash income.

Finally we help you manage your growing portfolio (and your money mindset) with training and coaching covering all facets of investing the I12 way.

We're not managing your money - you are. So, we work best with independent people who want to manage and grow their own investment portfolio.

This all happens in the Income Investors Academy.

I’ve designed an experience unlike any other investment coaching or financial advisory program out there.

Academy is all about planning, building, and managing your portfolio of passive income investments.

That money that comes in with no effort on your part.

It's like what the gurus always promise, only this time it's real.

Like my client Vivian who came down to my home in Rancho Mirage for a private 'Poolside Profits' coaching weekend to set up her I12 income portfolio.

Me (on the left) and Vivian. No Lamborghinis or models. Just good champagne and knee scars. 😉

She'd been working like crazy to set up an e-commerce business to create some income after retiring from the police department.

When I showed how, when set up correctly, her I12 portfolio could generate $91,000 a year in income (her Personal Breakeven), she realized it's a lot more fun to make money when your money's doing the work, not you. 

And that is what every investor in the Academy is working toward.

If that's what you want, too you should join us. (And you don't have to come to my house to do it.)

When You Join the Income Investors Academy Today, Here's What You Get:

The I12 Personal Profit Planner
This proprietary software builds and automates your investment plan with just a few easy inputs.

The I12 Investment Ideas
Each month, we publish at least two fully-researched, curated investment ideas that meet the I12 criteria.

The I12 Portfolio
We post our portfolio every week so that you can invest right along with us in real-time. A transparent look at our holdings and returns.

Investing Tools
Access to all the tools and services (free and low cost) that we use to create and manage our I12 portfolios. 

Investing Courses
An all-access pass to our library of investing training courses. Everything from making your first stock trade to selling covered call options.

Live Weekly Coaching
Jump on our live weekly coaching call to learn what's new and get all your questions answered by expert investors. 

What Our Academy Members Say...

Susan offers hands down the most amazing value for money making information on the market. I've purchased 3 of her courses and could not have been happier. But the valuable information that she provides won't just manifest into your personal investing success - you have to commit to action. If you can't honestly say to yourself that you are ready to be scared as hell about doing something totally new, then do yourself a favor and don't join. Keep up the great work, Susan!

Christian Phillips

Susan Lassiter-Lyons often catches something special about investing that her mortal followers don't. She's enlightened me on a number of things over the years.

Daniel Ng

Susan is so informative and helpful. She's trustworthy and tells it like it is, without sugar coating. It's refreshing to get investing info from someone you actually trust!

Jesse Erickson

Susan, you consistently over-deliver timely, targeted, concise, value-add content for investors of all classes and knowledge levels. As a long-term student I have observed the exceptional quality of your deliverables - ranging from blog posts, webinars, videos, and systems - all with the highest degree of professionalism and integrity always with the best interests of your students in mind. You have succeeded in raising the bar to a standard that is far out of reach of your competitors. Keep up the GREAT work - we need you!

Andrew Marshall

Thanks very much for all of your info/teaching and exhaustive research on behalf of all of us. I am very grateful to you. And so is my portfolio!

Mike Goodman

Mike Goodman

Wow. Your course on selling covered calls just added an extra $600 to my MONTHLY income. I can't believe this is legal.

Andrew Marshall

Sharon Phipps

I'm 64 on Social Security trying to catch up. Spent too much money trying get into real estate investing. Should have put that money into these income investments instead.

Andrew Marshall

Alan Calugay

Thank you for sharing your wealth of knowledge and guiding us to our financial freedom! With your brain and your help I am enjoying a better life. Just so you know, I feel so blessed to have you in my life.

Esther Meehan

As a new investor checking my email I want to say a big thank you to Susan LL for your genuine, no BS, take it or leave it, non sugar coated approach. With you I feel we’re all in this together to learn and make money. As I sit here looking at my umpteenth “final offer” and my 35th “last chance ever” (this year) to subscribe to yet another service from another company (Motley Fool) for thousands of dollars I am so grateful for you! There is so much info out there it’s hard to know where to start as a newbie. Your info is credible, accurate, to the point and backed by countless hours of your sweat equity and research. As the B.L.I.C. (boss lady in charge) of your company I can tell you do your best to have an authentic credible brand you and your team can be proud of. I know it’s business but I don’t feel pressured or over marketed to. End of soap box. Thank God there are Susan LL’s in this world!

Andrew Persinger

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Why a Coach? Can't I Just Hire a Financial Advisor?

You can totally hire a financial advisor.

But should you?

One of the big problems I personally have with financial advisors is fees.

Advisors can be either fee-based where they charge you a flat fee to manage your portfolio or commission-based where they receive commissions to sell you into certain investments.

The fee is typically based on the amount of your money they are managing called 'assets under management' or AUM.

And if you have enough for them to manage (usually $250,000 or more) they charge you 1.3% to 1.85% every year to manage it for you.

On a portfolio with $300,000, you’ll pay around $5,250 a year.


If the advisor is commission-based, they get compensated by constantly buying and selling investments on your behalf.

That's exactly what happened to my niece Marina.

Marina’s Mom passed away tragically when she was 18 years old and left her a sizeable trust fund.

Her grandfather took her to Wells Fargo Wealth Advisors and a commission-based advisor, Jake, was assigned her account.

A few years later, Marina came over to have me take a look at her account statements because in two years her money hadn’t grown at all.

So, I took a look and was stunned to see that Jake was churning (buying and selling) her account like crazy.

 He made more money on commissions from her account than Marina did in two years!

In fact, he got her a measly 2.3% return in 2016 when the S&P 500 returned almost 10%!

So, if you don’t want to pay crazy high fees or allow someone like Jake to make more money from your money than you do, you might want to consider joining Academy for 1/10th the cost and 425% higher returns.

And that's not hype; just fact.

Is This Right for You?

Look, only you can decide if this is right for you. My gut tells me that it is since I have yet to find someone it doesn't work for - unless you literally have no money to invest.

What I know for sure is that if you keep doing the same thing over and over following the 'advice' of people who don't care as much about growing your money as you do, you're not ever going to create the wealth you deserve.

Join us and let's put the I12 Income Acceleration System to work for you. Your future self will thank you.

Talk soon,

Susan Lassiter-Lyons
Investment Coach and Founder, the Income Investors

P.S. The most common question folks ask about our program is "How much money should I have to get started?" There is no minimum. We have investment ideas for as little as $10. My advice is start with what you have today. Starting is way more important than waiting until you think you have 'enough' to invest. #NoExcuses