We Help People Build Money Machines.



Our innovative investment strategy produces income to fund your lifestyle without ever having to sell an investment. Because we don't kill our cash cows, we milk them.

What if there was a way you could invest $1 and make $0.12 from that one dolla dolla bill every year forever?

In 20 years that $1 would be worth $9.65. Not so sexy? (BTW, that's an 865% return. But I feel you.)

OK, what if you started with $20,000 and it magically turned into $192,925.86?

And what if that happened passively without you having to do a single thing to earn it?

And what if that income kept coming automatically year after year without you having to buy and sell and buy and sell a bazillion times to get there like some common, chart-addicted Wall Street dweeb?

And what if that income kept coming whether the market went up or down?

Now I don't even have to ask because I KNOW that's sexy.  And I know you know it too. 

Here's How it Works

First we help you find your financial "gap." That's the big void between where you are now financially and where you want to go. 

Then we help you close that gap with carefully curated investment ideas that all do one thing - produce real cash income.

Finally we help you manage your growing portfolio (and your money mindset) with weekly training and coaching.

We're not managing your money - you are. So, we work best with cool people who want to manage their own money machines.

I Know What You're Thinking

Our investment ideas are legit. This is totally legal and not any kind of Madoff Ponzi scheme. It's just a new twist on an investment strategy that's been around since 1602.

It's as old as Ruth Bader Ginsberg and just as trustworthy.

We invest in the same stuff that everyone else does - our way just makes it better, easier, and more lucrative.

Here's a Video That 'Splains It All

Click that orange button to get some free stuff including an explainer video that walks you through the process, our 'Fill In The Gap' worksheet, and a FREE income investment idea to get you started.
(Hey, the first one's free. That's how we get you hooked!)
Go on... get clicking...

Here's Some Smart 'Income Investors'

Wondering if what we do works? Here's some feedback from real, live clients who aren't even related to me.

Susan offers hands down the most amazing value for money making information on the market. But the valuable information that she provides won't just manifest into your personal investing success - you have to commit to action. If you can't honestly say to yourself that you are ready to be scared as hell about doing something totally new, then do yourself a favor and don't join. Keep up the great work, Susan!

Christian Phillips

Academy Member

I found that just implementing your recommendations helped me find answers to questions that were preventing me from starting. I know that's circular logic, but it's true. Taking baby steps (entering one position, then another, then another) helped me gain confidence. Having you available every Thursday is priceless and takes so much fear out of getting started (and keeping going).

Marsha Hansen

Academy Member

Susan Lassiter-Lyons often catches something special about investing that her mortal followers don't. She's enlightened me on a number of things over the years.

Daniel Ng

Academy Member

Susan is so informative and helpful. She's trustworthy and tells it like it is, without sugar coating. It's refreshing to get investing info from someone you actually trust!

Jesse Erickson

Academy Member

Susan, you consistently over-deliver timely, targeted, concise, value-add content for investors of all classes and knowledge levels. As a long-term student I have observed the exceptional quality of your deliverables - ranging from blog posts, webinars, videos, and systems - all with the highest degree of professionalism and integrity always with the best interests of your students in mind. You have succeeded in raising the bar to a standard that is far out of reach of your competitors. Keep up the GREAT work - we need you!

Andrew Marshall

Academy Member

Thanks very much for all of your info/teaching and exhaustive research on behalf of all of us. I am very grateful to you. And so is my portfolio!

Mike Goodman

Academy Member

Wow. Your course on selling covered calls just added an extra $600 to my MONTHLY income. I can't believe this is legal.

Sharon Phipps

Academy Member

I'm 64 on Social Security trying to catch up. Spent too much money trying get into real estate investing. Should have put that money into these income investments instead.

Alan Calugay

Academy Member

Thank you for sharing your wealth of knowledge and guiding us to our financial freedom! With your brain and your help I am enjoying a better life. Just so you know, I feel so blessed to have you in my life.

Esther Meehan

Academy Member

As a new investor checking my email I want to say a big thank you to Susan LL for your genuine, no BS, take it or leave it, non sugar coated approach. With you I feel we’re all in this together to learn and make money. As I sit here looking at my umpteenth “final offer” and my 35th “last chance ever” (this year) to subscribe to the Motley Fool for thousands of dollars I am so grateful for you! There is so much info out there it’s hard to know where to start as a newbie. Your info is credible, accurate, to the point and backed by countless hours of your sweat equity and research. As the B.L.I.C. (boss lady in charge) of your company you have an authentic, credible brand you and your team can be proud of. I know it’s business but I don’t feel pressured or over marketed to. End of soap box. Thank God there are Susan LL’s in this world!

Andrew Persinger

Academy Member

Here's the Content Bomb

All the Usual Stuff... Only Better. Articles, Tutorials, Podcasts, and More.

Don't Let Your Money Be Lazy

There are only two ways to make more money... work for it your own self or buy it. 

How do you do you buy money? 

You put your money to work instead of letting it sit around all day eating Doritos and playing video games.

Get on the list and we'll show you how to put those orange-fingered lazoids to work.

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Who We Are

We teach people how to build money machines so that they can put their money to work earning money without having to kill the cash cow aka sell off the investment to generate income. We do that by providing investment coaching, tips, tutorials, and high-yield, low-risk investment ideas. All carefully researched, curated, and published with ♡ from sunny Southern California by Susan Lassiter-Lyons and the Lassiter Publishing team.

Who We Aren’t

There is no such thing as getting rich quick unless you win it or inherit it. To grow your money by investing, you must conduct diligent research and analysis. We are researchers and analysts. We are not registered financial advisors, brokers, or dealers. We’re independent investors and we rely on the “publisher exclusion” from the definition of investment adviser under Section 202(a)(11)(D) of the Investment Advisers Act of 1940 and corresponding state laws.

What We've Got For You

Join us and get our explainer video, free money machine worksheet, and an idea to get you started.

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