Grow Your Money
Our Spin on a 417-Year-Old Investment Strategy Pays You Instant Income (That Grows Every Year), Gives You Raises When Markets Crash, and Beats the S&P by 449.8%

What If...

instead of riding the market ups and downs your investments paid all your bills every month, gave you a little extra for vacations and new cars, and gave you a raise when markets crash?

What if you finally felt financially secure and knew for a fact you'll have all the income you need to live a great lifestyle as you age?

I feel you.

I had this problem and solved it when I stumbled across an ancient document originally published in 1602.

(Keep reading to learn how our spin on that ancient strategy can eliminate your money worries.)

Look, investing is hard.

Especially if you're doing it the way the mainstream financial media and most financial 'professionals' teach you to invest.

There are so many mixed messages regarding finances and investing that it's impossible to know what to do.

And what makes it even worse is that this bad advice is being peddled by the very people who know better.

Warren Buffett: "Consistently buy an S&P 500 low-cost index fund. I think it's the thing that makes the most sense practically all of the time."

Mark Cuban: "If you don't know too much about markets, the best way to invest your money right now is to put it in a cheap S&P 500 fund."

Even motivational speaker Tony Robbins is in on the act.

In his book, Unshakeable, (the worst financial book I've ever read) he writes "When you own an index fund, you're protected against downright dumb, mildly misguided or merely unlucky decisions."

Unfortunately, I was not protected by dumb decisions. I bought the book, tested the advice with a few thousand bucks, and promptly LOST almost 5% of my test funds in a year. 

Thanks, Tony. (Not.)

The Problem?

Their advice sucks.

And the worst part?

That's what they tell you to do with YOUR money.

But that's not what they do with THEIR money.

You think Warren or Mark or Tony got rich investing in a low-cost S&P 500 index fund?

Spoiler Alert: They didn't.

So why the hell would you ever do what they tell you to do instead of doing what they actually do?

Ugh. It reminds me of Halloween when I was a kid.

I'd go trick or treating filling up my bag with as much candy as I could from the neighbors.

I'd get all sorts of good stuff like Snickers, Lemonheads, Jolly Ranchers, and York Peppermint Patties... all the yummy stuff.

I'd also get all sorts of gross stuff like malted milk balls, Almond Joy, and candy corn... all the gross stuff. (To me, anyway.)

When I'd get home my Mom insisted on 'inspecting' my candy for poison. (It was the '70's).

I thought it was weird that she always confiscated the yummy stuff to taste test for poison and never once touched the candy corn or Almond Joys.

She was telling me that all the good candy was poisonous, but that was all talk.

In reality, she was munching on all my good candy while I was stuck with candy corn wondering how it all went wrong.

So, why then are YOU eating Warren Buffett's candy corn while he's feasting on your Snickers?!

Makes no sense.

If you want to be rich, and eliminate your financial insecurity once and for all, you have to do things differently.

I found the way.

While I was restructuring my investments after the Tony Robbins investing advice debacle (and a personal tragedy that was a major wake up call), I stumbled across a way of investing that seemed almost too good to be true.

It's based on a fundamental strategy that dates back to 1602 (not a typo) ... with a new spin to take advantage of opportunities that didn't exist back then.

The Solution

Once I began studying Warren Buffett's success (to try to copy it if I'm being honest), I discovered that he definitely does NOT take his own financial advice.

I also discovered that the ONE thing he insists on from the companies he invests in is something that he does NOT give investors who invest in his company, Berkshire Hathaway.

Not cool, Warren. Not cool.

The system I put together is a way to create income streams that always grow so that you can eliminate your fear of not having enough income to fund your lifestyle.

What makes this strategy unique is that once invested, our money never stops working for us - it just continues to grow and compound over time.

And it's much less volatile than ordinary investing.

Plus, because we never have to sell shares to get income, we don't have to constantly go out and find new investments to put our money to work.

Ain't nobody got time for that.

And that means we get more time to enjoy the freedom that comes when our money's working hard so we don't have to.

It's the I12 Income Acceleration System.

The system shows you how to invest specifically for income and is designed to do one thing - help you reach Personal Profit.

Personal Profit is a business concept applied to our personal finances.

In business, companies track their performance with a Profit & Loss Statement.

They add up all the revenue (income) for the year, subtract all their liabilities (expenses), and arrive at a figure that either shows a loss, breakeven, or profit.

It works the same way for your personal finances...

When your income < your expenses you have a Personal Loss.

When your income = your expenses, you have a Personal Breakeven.

When your income > your expenses you have a Personal Profit.

Most people I meet are operating at a Personal Loss and have no clue what their Personal Breakeven is.

The goal, is Personal Profit.

Oh, and did I mention that income is 100% passive?

Meaning that it's not you working for that money. It's money that your money makes.

That's an important distinction.

Especially if you want to cut back on your hours at work or stop working altogether.

(Which is why this is perfect for all investors whether you're far from, near, or already in retirement.)


How the I12 Income Acceleration System Works

First we find your financial "gap." That's the big void between where you are now financially (Personal Loss) and where you want to be (Personal Profit). 

Then we help you turn that loss into profit with research on carefully curated investments that all do one thing - produce real cash income.

Finally we help you manage your growing portfolio (and your money mindset) with training and coaching covering all facets of investing the I12 way.

We're not managing your money - you are. So, we work best with independent people who want to manage and grow their own investment portfolio.

This all happens in the Income Investors Academy.

I’ve designed an experience unlike any other investment coaching program out there.

Academy is all about planning and managing your portfolio of passive income investments.

What do I mean by passive income?

Passive income is money that comes in with no effort on your part.

It's like what the gurus always promise, only this time it's real.

Like my client Vivian who came down to my home in Rancho Mirage for a private "Poolside Profits" coaching weekend to set up her I12 income portfolio.

She'd been working like crazy to set up an e-commerce business to create some income after retiring from the police department.

When I showed how, when set up correctly, her I12 portfolio could generate $91,000 a year in income (her Personal Breakeven), she realized it's a lot more fun to make money when your money's doing the work, not you. 

And that is what every investor in the Academy is working toward.

If that's what you want, too you should join us. (And you don't have to come to my house to do it.)

When You Join the Income Investors Academy Today, Here's What You Get:

The I12 Personal Profit Planner
This proprietary software builds and automates your investment plan with just a few easy inputs.

The I12 Investment Ideas
Each month, we publish at least two fully-researched, curated investment ideas that meet the I12 criteria.

The I12 Portfolio
We post our portfolio every week so that you can invest right along with us in real-time. A transparent look at our holdings and returns.

Investing Tools
Access to all the tools and services (free and low cost) that we use to create and manage our I12 portfolios. 

Investing Courses
An all-access pass to our library of investing training courses. Everything from making your first stock trade to selling covered call options.

Live Weekly Coaching
Jump on our live weekly coaching call to learn what's new and get all your questions answered by expert investors. 

What Our Academy Members Say...

Susan offers hands down the most amazing value for money making information on the market. I've purchased 3 of her courses and could not have been happier. But the valuable information that she provides won't just manifest into your personal investing success - you have to commit to action. If you can't honestly say to yourself that you are ready to be scared as hell about doing something totally new, then do yourself a favor and don't join. Keep up the great work, Susan!

Christian Phillips

Susan Lassiter-Lyons often catches something special about investing that her mortal followers don't. She's enlightened me on a number of things over the years.

Daniel Ng

Susan is so informative and helpful. She's trustworthy and tells it like it is, without sugar coating. It's refreshing to get investing info from someone you actually trust!

Jesse Erickson

Susan, you consistently over-deliver timely, targeted, concise, value-add content for investors of all classes and knowledge levels. As a long-term student I have observed the exceptional quality of your deliverables - ranging from blog posts, webinars, videos, and systems - all with the highest degree of professionalism and integrity always with the best interests of your students in mind. You have succeeded in raising the bar to a standard that is far out of reach of your competitors. Keep up the GREAT work - we need you!

Andrew Marshall

Thanks very much for all of your info/teaching and exhaustive research on behalf of all of us. I am very grateful to you. And so is my portfolio!

Mike Goodman

Mike Goodman

Wow. Your course on selling covered calls just added an extra $600 to my MONTHLY income. I can't believe this is legal.

Andrew Marshall

Sharon Phipps

I'm 64 on Social Security trying to catch up. Spent too much money trying get into real estate investing. Should have put that money into these income investments instead.

Andrew Marshall

Alan Calugay

Thank you for sharing your wealth of knowledge and guiding us to our financial freedom! With your brain and your help I am enjoying a better life. Just so you know, I feel so blessed to have you in my life.

Esther Meehan

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Is This Right for You?

Look, only you can decide if this is right for you. My gut tells me that it is since I have yet to find someone it doesn't work for - unless you have no money to invest.

What I know for sure is that if you keep doing the same thing over and over and following the "advice" of people who are telling you to do one thing and doing the exact opposite, you're not ever going to create the wealth you deserve.

Join us and let's put the I12 Income Acceleration System to work for you. Your future self will thank you.

Talk soon,

Susan Lassiter-Lyons
Founder, the Income Investors

P.S. Have questions? Feel free to email or text me.