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I'm a professional investor, financial publisher, and educator.
I'm going to make this brief and to the point.
I value your time and, if you're anything like me, you're totally sick of the "gurus."
You know the ones that drone on endlessly about their mansions, Lamborghinis, and private jets trying to convince you that if you just fork over your hard earned cash to THEM, you'll be instantly rich without having to lift a finger.
It doesn't work that way.
There are only two ways to get rich quick - win the lottery or inherit a fortune - and the likelihood of that happening is slim to none. And you know it.
So, I'm going to do a little bubble-bursting.
Look, figuring out how and where to invest your money is hard.
Way harder than it should be.
And most people invest the exact OPPOSITE of the way they should be investing.
And they should be investing for INCOME.
That means that every time you invest a dollar into ANY investment, it should pay you real cash money in the form of interest or dividends every quarter or, even better, every month.
It all comes back to the reason WHY we are investing our money.
Most people invest for “retirement” (which is just a term to describe the time when you stop working for your money and live off of retirement income from pensions, social security, or investments).
So, because retirement is pretty far off for most people, we either put it off until we’re close to retirement and in panic mode or we investment hop buying and selling investments often without ever giving those investments the time they need to grow.
Warren Buffett says Investors need three things to create wealth:
And he’s absolutely correct.
Wealth isn’t a sprint, it’s a marathon.
Wealth isn’t the latest get rich quick scheme marketed by some company promising 10,000% returns overnight.
It's the totally unsexy business of investing in opportunities that will give you the highest possible return with the lowest possible risk.
And that, friends, is INCOME INVESTING.
Listen, if you’re already financially independent with a portfolio earning you income that exceeds your expenses, this probably isn’t the place for you.
But if you’re like 90% of independent investors out there wondering why it always feels like you’re taking one step forward and two steps back…
And you're looking for a way to passively earn enough income from your investments to cover 100% of your expenses and then some...
...then keep reading and let me help you make it happen.
A few years ago, my niece Marina called and asked if we could meet to discuss her finances.
I'm the Aunt in the family who the kids go to to brainstorm all things financial... and I love that role.
Buying a house? Better talk to Aunt Susan.
Setting up an IRA? Better call Aunt Susan.
Now, the backstory on Marina is tragic.
Her Mother passed away the day before Marina graduated high school.
Luckily, her Mom had life insurance and a hefty savings plan in place and was able to leave Marina and her brother a generous trust fund.
Marina's Grandfather, her guardian after her Mother passed away, set her up with a wealth manager at Wells Fargo.
I guess you figure if you suddenly have some wealth, these are the guys who should know how to manage it, right?
I told Marina to come over and bring at least a years worth of Wells Fargo statements.
And what I saw after looking at the statements for less than 5 minutes infuriated me.
Jake, the "wealth manager" at Wells Fargo was screwing Marina over.
Jake was churning her investments (buying and selling a lot for no apparent reason) so that he could generate more fees and commissions for himself.
Every time Jake bought or sold a stock or fund on Marina's behalf, he made money. Not Marina - Jake.
He also made commissions by selling whatever financial instruments Wells Fargo was pushing that month.
At the end of the year, Marina had made a pathetic 2.3% return on a portfolio of $260,000.
A measly $5,290 in a year.
Jake made more income from her portfolio than she did.
So, we fired Jake and set up a portfolio for Marina that earns income every month without having to buy and sell and buy and sell like a crazy person.
And now the income her money earns will continue to compound and Marina can use that income to buy a food truck in Hawaii or live like Madonna when she retires.
I personally prefer and over or.
Look, over the years I've tried just about every investing strategy out there.
And here's the deal.
Most financial advisors will tell you to start an IRA or invest as much as you can in your company 401k but that's going to get you nowhere fast.
Between the limited investment options, relatively low returns, and crazy high fees you're screwed.
Wall Street has a habit of rigging the markets against individual investors – that's us.
I realized very quickly that if I wanted to generate big gains and take advantage of the miracle of compounding like my pal Warren Buffett, I had to do something very different.
There's a big problem with investing for “equity” like most people do.
In a nutshell, it's that equity doesn't pay the bills.
And there's a vicious cycle that exists for this type of investing.
For example, if I invest in 100 shares of a stock like Apple, I generate unrealized gains when the stock increases.
Unrealized means it's just on paper because I haven't “realized” the gains yet.
The only way to realize those gains and earn income, is by selling my shares.
I have to find something else to invest in so that I can realize THAT gain and so on.
I don't want to sell my investment in order to have my investment dollars produce INCOME for me.
Because that's not INVESTING that's TRADING.
And I'm not a trader.
I didn't work this hard to be tied to a computer all day. I have a life to live just like you!
I want to invest in something – a stock, bond, private company, loan, whatever – and have that investment produce INCOME.
That income can be in the form of a dividend or an interest payment – it doesn't matter.
What does matter is that my investment is now producing income – real cash money – that I can spend today or reinvest for compounded growth.
Here's how this lil miracle works.
Say I invest $5,000 into an investment that yields a 13% dividend (we have several in our portfolios).
In year one, those $5,000 dollars I put to work have done a great job earning $650 more dollars.
All passively meaning I didn't have to do anything for it – it just automatically got deposited in my account.
In year two, my $5,650 is now earning that 13% and since I have more dollars out there working for me, I earned more income – $734.50 to be exact – and now I have $6,384.50 dollars working for me.
In year three, my $6,384.50 is now earning that same 13% and returning even MORE income – $829.99.
Now, I could continue to reinvest the income my money earned OR I can take the cash and spend it on something fun but I still have the initial dollars I invested working for me.
I don't have to sell any shares in order to get that money.
Once I figured this out, I made some adjustments in my portfolio and put my money only into income investments.
It's kinda like I have a whole army of dollars and I sent them out into battle with strict orders to capture as many other dollars as possible and bring them back to me as little POW's.
And that's how I ended up here with a brand new mission in life AND business.
I started a financial publishing company to publish my investment research and share my thoughts and what I'm investing in to help others put their money to work in a more meaningful way.
I look for the best returns in the least risky investments available in the public and private markets and share that premium research every month with my newsletter subscribers.
And as I began selling more and more of my subscription investment newsletters to investors all over the US and Canada, one thing became apparent.
There's a huge need for an ongoing education and coaching.
It's one thing to subscribe to a newsletter and invest according to the research provided.
But it's a whole other thing to understand what you're doing and why so that you can make better investment decisions on your own.
I’ve designed an experience unlike any other investment coaching program out there.
Academy is all about planning and managing your portfolio of passive income investments.
What do I mean by passive income?
Passive income is money that comes in with no effort on your part.
It's like what the gurus always promise, only this time it's real.
Like my client Vivian who came down to my home in Rancho Mirage for a private "Poolside Profits" coaching weekend to set up her passive income portfolio.
She'd been working like crazy to set up an e-commerce business and when I showed her how, when set up correctly, her investment portfolio could generate $91,000 a year in income, she realized it's a lot more fun to make money when your money's doing the work, not you.
And that is what every investor in the Academy is working toward.
If that's what you want, too you should join us.
When you join the Income Investors Academy today, here's what you get.
An all-access pass to a library of Income Investing courses. New courses added monthly.
Weekly coaching calls to get your questions answered.
Proprietary calculators and spreadsheets to plan and manage your income portfolio.
Quick tips and tutorials on investment strategy and tactics.
The entire Academy is designed with one focus: passive, income investing strategies because we believe that more income gives us more... of everything.
We also believe in...
Income. Whether you spend it today or save it for tomorrow, more income makes everything better.
Investing should be simple. Beware of investing experts who complicate simple strategies.
All investments - public and private - should be available to every investor.
If you're blindly following the herd, you'll eventually get kicked in the face.
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Susan offers hands down the most amazing value for money making information on the market. I've purchased 3 of her programs and could not have been happier. But the valuable information that she provides won't just manifest into your personal investing success - you have to commit to action. If you can't honestly say to yourself that you are ready to be scared as hell about doing something totally new, then do yourself a favor and don't join. Keep up the great work, Susan!
Susan Lassiter-Lyons often catches something special about investing that her mortal followers don't. She's enlightened me on a number of things over the years.
Susan is so informative and helpful. She's trustworthy and tells it like it is, without sugar coating. It's refreshing to get investing info from someone you actually trust!
Thanks very much for all of your info/teaching and exhaustive research on behalf of all of us in Academy. I am very grateful to you. And so is my portfolio!
Susan, you consistently over-deliver timely, targeted, concise, value-add content for investors of all classes and knowledge levels. As a long-term student I have observed the exceptional quality of your deliverables - ranging from blog posts, webinars, videos, and systems - all with the highest degree of professionalism and integrity always with the best interests of your students in mind. You have succeeded in raising the bar to a standard that is far out of reach of your competitors. Keep up the GREAT work - we need you!
Wow. Your course on selling covered calls just added an extra $600 to my MONTHLY income. I can't believe this is legal.
I can’t guarantee by joining the Income Investors Academy that you’ll immediately be an expert level investor but here’s what I can guarantee...
If you DON’T join the Academy and continue to bury your head in the sand about your money you may as well head over to Wells Fargo and hire Jake.
Join me now and I’ll show you what’s really possible when you put your money to work.
Oh, and we have a 30-day money back guarantee so you can check us out risk-free.
See you on the inside!
Publisher & Chief Fun Officer